Whether or not you imagine in world warming or not, there’s no denying that the frequency and severity of wildfires have been rising lately, and together with it, the variety of lives misplaced. Typically ignored is the variety of pets which can be misplaced when such a catastrophe strikes. Annually, over 40,000 pets lose their lives in house fires, with their intuition to cover within the face of hazard typically resulting in their demise.
Cats and canines might be troublesome to search out within the smoke and confusion of a raging fireplace, and are sometimes extra inclined to cover from their rescuers slightly than search them out. In 2023, twin brothers Ryan and Rusty Tussing determined to do one thing to assist enhance the probabilities of pets surviving a home fireplace. As a hearth captain with years of expertise, Ryan is aware of solely too effectively the heartbreak of delivering tragic information to devastated pet homeowners, so collectively together with his brother Rusty, an entrepreneur and animal welfare advocate, they based Rescue Retriever. Their debut smoke detection machine was designed to alert rescue personnel to the presence and certain location of pets within the occasion of a fireplace, considerably bettering the probabilities {that a} pet might be discovered.
This 12 months, the brothers have taken issues an essential step additional with the introduction of the FireTag.

“We launched Rescue Retriever in 2023 and have efficiently protected 1000’s of households’ pets,” mentioned CEO Rusty Tussing. “However for us, it’s not sufficient. We wished to enhance the velocity and accuracy with which firefighters on the bottom are in a position to find and rescue each pet. FireTag is our resolution.”
FireTag is a light-weight, low-profile design appropriate with most traditional pet collars. The waterproof, chew-resistant, and sturdy development makes it sustainable for on a regular basis put on. Within the occasion of a fireplace, the wi-fi activation is triggered by the Rescue Retriever, making a high-intensity strobe seen by way of dense smoke, rising visibility on the precise location of your pet throughout rescue operations. It additionally options an non-compulsory GPS slot appropriate with Apple AirTag or Android trackers. No apps, WiFi, or common charging required – all the time ready for emergencies.
This machine cannot solely improve the one you love pets’ probabilities of surviving the devastation of a house fire, nevertheless it additionally reduces search occasions for these risking their lives to avoid wasting them.
The brand new Fireplace Tag might be available for purchase from the web site throughout the subsequent few weeks, with supply anticipated in early November. The Rescue Retriever Fireplace Security Package is priced at round $110, which we expect is fairly good for one thing that would save pets’ lives. The package features a Rescue Retriever Gen 2 Smoke Detector, 1 FireTag & 1 Reflective Pet Whole Sticker.

Every base unit can pair with an infinite variety of tags, which might be bought individually for round $30, making it reasonably priced for multi-pet households. Tags have to be changed yearly, however the base unit solely must be changed each 5 years.
For extra data on Rescue Retriever and their award-winning pet security options, go to RescueRetriever.com or verify them out on Facebook, Instagram, and YouTube for updates.
And most significantly, keep secure.
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