Comic Strip Campaign Helps Clear Overcrowded Animal Shelters

August is Clear the Shelters Month, and to assist extra shelter canines discover eternally properties, a beloved cartoonist has launched a brand new marketing campaign. Patrick McDonnell, creator of the well-known cartoon MUTTS, can be the founding father of the Undertake Love marketing campaign, a partnership that raises consciousness about pet adoption and fostering.¹

In New York Metropolis specifically, the shelters are overcrowded. This yr, the Animal Care Facilities of NYC (ACC) reached full capability for the primary time in its historical past, which means it has needed to flip away homeless animals. The Undertake Love Marketing campaign options partnerships with the ACC, in addition to Muddy Paws Rescue and Isabel Klee, the human behind @SimonSits.

Hold studying to study extra about this necessary marketing campaign and see how one can assist!

All About MUTTS

MUTTS is a comic book strip by Patrick McDonnell that was first revealed again in 1994. It options two pets: a canine named Earl, who was impressed by McDonnell’s Jack Russell Terrier, and a cat named Mooch.

Within the comics, Earl and Mooch befriend all types of animals, together with canines and cats in want of adoption. Yearly, McDonnell even dedicates two weeks to “Shelter Tales,” geared toward elevating consciousness about shelter animals and the pressing want for adoption. You may see considered one of them beneath:

The Undertake Love Marketing campaign

McDonnell’s Adopt Love campaign has a couple of completely different focuses. It’s fundraising for ACC’s Particular Therapy and Restoration (STAR) Fund, which helps fund medical and surgical look after cats, canines, and rabbits. The marketing campaign can be spotlighting individual adoptable pets on the ACC, like these seen beneath, publishing new adoption-themed comedian strips and artwork, and sharing content material from their companions.

What’s Clear the Shelters Month?

Clear the Shelters is a nationwide adoption and donation program that takes place yearly in August. Since its inception in 2015, this system has facilitated a tremendous 1,209,173 adoptions, with 20,593 up to now this yr. Sponsored by NBC Common, Clear the Shelters works with an unlimited community of shelters and rescues all around the United States.

Animal shelters are sometimes overwhelmed, particularly throughout pet and kitten season (summer time), which might power them to euthanize wholesome pets or just flip them away. The number of animals in US shelters has been rapidly rising since 2021, seemingly because of housing insecurity and rising pet care prices. Adoption charges simply haven’t saved up, resulting in shelter and rescue overcrowding.

How Can You Assist?

If you happen to’re ready to foster or undertake a canine or cat, now is a good time to contact your native shelters and rescues. Fostering may be easier than you think: many shelters and rescues present provides and canopy the price of medical care.

It’s also possible to donate on to the ACC, the STAR fund, or your native animal welfare organizations. Dropping off provides at your native shelter is at all times a good suggestion (however be sure you examine what they’ll use first). It’s also possible to volunteer to stroll or cuddle with canines, clear kennels, assist with adoption occasions, or take lovable adoption pictures.

Don’t overlook about social media! Share campaigns like this one along with your family and friends. You by no means know who could be prepared to supply a furr-ever house…

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