Lights Out, Texas: 170 Million Reached and a Major Bird-Friendly Design Win

As an training and consciousness marketing campaign, Lights Out, Texas! continues to unfold throughout the state to neighbors, buddies, and households because of the work achieved by members and companions throughout Texas. We’re grateful to everybody who has shared this marketing campaign on social media or put out a yard signal. Over the course of Fall 2025 and Spring 2026, we noticed roughly 70 earned media items and numerous social media shares reaching an estimated 170 million folks. That sort of engagement can actually change the state.

Bringing the Story to New Audiences

Stations like Telemundo San Antonio visited the Mitchell Lake Audubon Heart to movie a section on Lights Out, Texas, capturing each an interview and photographs of the positioning, which offered extra viewers outreach. This protection has impressed plans to translate training supplies into Spanish for Fall 2026. This work just isn’t potential with out devoted companions, and we admire the Amon G. Carter Basis for internet hosting a Lights Out, Texas movie screening in Fort Value that introduced collectively roughly 130 neighborhood members. The occasion engaged metropolis officers, constructing homeowners, and operators, a lot of whom linked strongly with this system’s message.

A Main Milestone for Chicken-Pleasant Design

Partnerships with Texas Conservation Alliance, Surroundings Texas, and American Chicken Conservancy have helped us attain a significant objective: in 2026, the Dallas Conference Heart introduced their transform would come with bird-friendly glass. This main success will probably be a catalyst for future bird-friendly design throughout the state.

Based on BirdCast, throughout April 2026 we noticed practically 26,000 birds per kilometer of airspace throughout Texas, a staggering variety of birds, and we sadly are nonetheless recording lots of of collisions. Wanting ahead, we’re exploring a possible partnership aimed toward advancing systemic updates to constructing lighting by way of coverage and code enhancements that may occur mechanically, so buildings can play an lively function in defending birds yearly.