You’re most likely fairly conversant in Kevin Hart. This grasp of comedy has turn into a family identify with blockbusters like Trip Alongside, Central Intelligence, and Jumanji to his credit score, to not point out his unforgettable function as a fluffy white bunny named Snowball in The Secret Life of Pets franchise. Whenever you hear the identify Kevin Hart, you recognize you’re going to be entertained.
One thing that doesn’t instantly come to thoughts, nonetheless, is pet food. However, along with his latest foray into the pet meals business, that is perhaps about to alter.
After shedding two canines just a few years in the past, Kevin wished to ensure he may give his new pups, Rio and Rambo, the most effective meals he may discover. Annoyed with the best way many pet meals are produced, Kevin determined to create Hartfelt, a model new, premium pet meals model designed to provide canines the identical high quality of diet people anticipate for his or her households. The model launched on November 4, 2025, with a line of freeze-dried meals, treats, and joint reduction chews produced from actual components and superfoods in expert-backed formulation.

Our Q&A With Kevin Hart

Regardless of a really busy schedule, Kevin managed to search out time to reply a few of our questions on his pets, his household, and his thrilling new function.
Clearly, folks don’t mechanically affiliate the identify Kevin Hart with pet meals! Have you ever all the time been an animal lover?
I really like animals! It’s part of my dwelling life that I haven’t gotten to share but, however this has all the time been a ardour mission for me. We misplaced two canines just a few years again, and after that, I vowed that I wanted to assist canines in all places reside more healthy and higher lives.
Has this been a little bit of a ‘pet mission’ for you?
Okay, I see you with the pun! You recognize, engaged on Hartfelt has been so thrilling as a result of it’s so new and totally different for me.
It’s been superb assembly with all these people who really love and know dogs, who need to make an actual distinction. And it’s taking place, we’re actually making an influence with these formulation.
I do know you could have your attractive canines, Rio and Rambo, and that eager to discover a pet meals that you simply had been glad to feed them was a part of this journey; how concerned have you ever been in creating the recipes for the Hartfelt vary?
Oh, Eniko [Kevin’s wife] and I are main the cost. Clearly, I’m not a nutritionist, I’m not a veterinarian. However we take these things significantly, as a result of such as you stated, we’re doing it for our canines. So I reached out, made connections, and introduced a bunch of specialists onto the group.
And I’m taking up roles I by no means thought I’d fill. I’m studying about stuff like micronutrients, I’m calling up protein distributors to push for higher costs, I’m asking issues like “Is that this chunk crunchy sufficient? I feel we are able to make this crunchier.”
I’m actually doing every part as a result of I’m pleased with these formulation and of this model.
Are there any plans for a feline Hartfelt vary?
So proper now, we’re largely targeted on the canine formulation. They’re what got us into the pet industry, so we need to ensure we’ve bought a very stable flagship line of us can depend on.

I consider you could have 4 youngsters; are they animal lovers too? Have they been concerned within the Hartfelt mission?
Man, the children love our canines like they’ve bought two extra siblings.
And Hartfelt actually has been a whole-family factor. Now, are my youngsters assembly with the nutritionists and the suppliers? No.
However they give thought to issues otherwise than I do, they usually’ll give you issues like, “Dad, what if a canine has smelly farts? We now have to make it so the meals doesn’t give your dog smelly farts.”
And you recognize what? I can’t argue with that.
So in their very own methods, yeah, the children have been serving to out.
The place can folks purchase the Hartfelt merchandise?
Proper now, simply on our web site — www.hartfelt.com.
That approach, we are able to lower out the intermediary, hold costs as little as attainable, and ensure our formulation get straight to the oldsters (and canines) who really want them.
And eventually, have you ever bought another initiatives within the works in the meanwhile? Any exclusives you’ll be able to share along with your followers at Dogster?
I all the time have a ton within the works; I like to work, and while you love what you do, it doesn’t really feel like work.
We’re presently instructing Rio and Rambo new tips, which embrace spinning and paw. They’re extremely incentivized by the Single Ingredient Treats!

Last Ideas
So in case you’re searching for a pet food that retains it actual, with recipes designed to keep away from smelly canine farts, you would possibly simply end up reaching for the one created by Mr. Kevin Hart!
Photographs courtesy of Hartfelt Pets
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